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China Connect Paris
March 12 - March 13
China Connect Paris is the largest European gathering of experts on Chinese consumer trends, digital and mobile tech marketing.
This unique event is reaching out to an audience of top level Western marketing and digital decision makers from Luxury, Cosmetics, Fashion, Retail, FMCG, Food & Beverages, Automotive, Services, Travel, Retail, Datas, Communication, etc. China Connect is also in Shanghai since 2017, and heads to Hong Kong in 2019.
Since 2011 in Paris, and 2017 in Shanghai, China Connect is the conference on China’s digital marketing and tech innovation. A growing success thanks to a strong DNA – access Chinese internet pure players and the best China and Europe-based marketing, media and communication professionals.
New Retail is one of the main talked about sectors when it comes to highlighting the singularity of the consumer experience in China, driven by the massive adoption of technologies allowing creativity and simplification of the purchasing path. Its pioneering achievements and concepts are redefining experiential marketing as the West knows it. But many other sectors are concerned: entertainment, gaming, F & B, payment, tourism, health, etc.
What does Consumer Experience in China mean in a context of slowing growth and the rise of local brands? For Laure de Carayon, “Customer experience in China has its own characteristics, which only a service/solution-oriented innovation, offered at low prices, accessible at supersonic speeds, in incomparable ecosystems, allows. Add it, more affluent, optimistic, and tech-savvy consumers, and the engagement can be massive for the most agile and daring brands. For organizations, it’s about well localizing, investing, being creative and superior in its offer, being agile, opportunistic and going fast.”
Some forty plus prestigious speakers will highlight The Chinese characteristics of Consumer Experience, including: Tik Tok, the short video app phenomenon, for the first time in Europe, Meitu is back, Farfetch China (Luxury), Breitling, Suunto China (Amersports Group ; premium sports watches), The British Museum, Bulgari China, Coca Cola China, Carrefour China, Guerlain, BHV Marais, IOMA (Cosmetics), Air Paris (China), We Are Social China, etc.