eBay UK is to launch a fashion channel for branded goods, taking on rival online retailers such as M and M Direct, JD Sports and Asos.
The site, at fashion.ebay.co.uk, is expected to be launched in the next few months and will have the look and feel of a dedicated fashion site. It will have bespoke categories for fixed-price products, with clear branding and images.
According to Mark Lewis, eBay UK managing director, the dedicated fashion site is part of the retailer’s move away from its traditional auction roots. "There will be richer branding and merchandising to make a store within a broader eBay store," said Lewis.
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(Source: Retail Week)