Retail in Asia

In Trends

eBay and Myer launch Virtual Reality department store in Australia

eBay has teamed up with the Australian retailer Myer to create what the two companies claim is “the world’s first Virtual Reality (VR) Department Store”.

The VR Department Store will feature more than 12,500 products from Myer.

Jooman Park, Managing Director eBay Australia and New Zealand said: “It’s been important to us that we don’t just replicate the e-commerce experience in a virtual environment. We are taking the best elements of traditional retail and expanding on them to improve browsing, selection, personalization and efficiency.”

Myer CEO and Managing Director Richard Umbers added: “Our customers can now immerse themselves in the experience of shopping inside a Myer store from wherever they may be, with product information updated in real time to ensure everyone can keep up with the latest offers from Myer.”

The Virtual Reality Department Store connects to the existing API (Application Programming Interface) which allows Myer’s product range, pricing and stock information to be updated in real time, a first for virtual reality experiences globally.

(Source: Post and Parcel)