Retail in Asia


Dyson opens Southeast Asia’s largest demo store in Singapore

Dyson announced the opening of its Southeast Asia’s largest demo store in Singapore on 9th February.

SEE ALSO: Japan’s EcoRing launches second hand luxury platform LUX.R in Singapore

Located at VivoCity in Singapore, the 178 square metres immersive demo store is home to Dyson’s full portfolio of key technologies, helping customers discover, explore, and better understand how Dyson technology works.

The space focuses on the technology inside Dyson’s machines, with demonstration zones and interactive displays that show the designs at work. From showing the effectiveness of Dyson vacuums, to air quality demonstrations that show live air quality data, to Beauty Labs where shoppers can have their hair styled with the latest Dyson technology, Dyson Demo store offers an uninterrupted, hands-on experience; the ultimate in “try-before-you-buy” retail.

The new Demo store has a dedicated space for in-house hair care, equipped with three styling stations. Customers can meet a Dyson Expert who provides advice and a personalised styling service using Dyson hair care technology, based on hair type and styling needs.

SEE ALSO: Dyson opens Dyson Demo store in Hong Kong

The new store boasts a Personalisation Bar where customers enjoy complimentary case debossing for their Dyson Supersonic hair dryer, Dyson Airwrap styler and Dyson Corrale  straightener presentation cases with a selection of colours for the foil initials and gift-wrapping services.