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DKNY partners with NFL on sports collection

DKNY x NFL sport collection

The National Football League (NFL) will be celebrating its 100th anniversary this season and DKNY is doing its part to help the league celebrate.

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The brand is creating an exclusive DKNY Sport collection for women that will be co-branded with the logos of all 31 teams. The line offers street-style-worthy, feminine looks that were created as an alternative to the loose-fitting jerseys that have become de rigeur among fans.

This collection will offer puffer coats, sneaker dresses, classic leggings, and cropped hoodies, all co-branded with the logos of the team.

Beginning in October 2019, the line will be expanded to include sweatshirts, jackets, and vests.

The DKNY x NFL collection will be available beginning of Aug 2019 at Macy’s, select stadiums and on the DKNY, NFL, and Fanatics web sites.

Earlier this year, DKNY offered a similar sports-inspired collection for Major League Baseball. That was part of a push by Fanatics, the largest global retailer of licensed sports merchandise, to focus on more-upscale brands.

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The collection comes as a result of a licensing deal between DKNY and the NFL.

(Source: Yahoo News)