French luxury fashion house Christian Dior is heading east for its next fashion show, choosing India to showcase its pre-fall 2023 collection this month, in the west of the country.
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Taking place on March 30 at the Gateway of India monument, a historic archway on the waterfront of Mumbai, the curation of women’s ready-to-wear designed by creative director Maria Grazia Chiuri will also included local savoir-faire and collaborations with local artisans, inspired by traditional Indian craftsmanship and textiles with strong colours, prints and embroidery.
The collection, which was first presented in Paris last December, will arrive in shops towards the end of April.
The Dior show in India marks the first time a major European luxury brand has staged a standalone show in the country. According to Bain & Co., luxury spending by Indian consumers will hit EUR 25 (USD 26.5) to EUR 30 billion by 2030, up from less than EUR 8 billion last year.
Dior has also showed its most recent cruise collection shows in Marrakech, Athens and Seville.
In its most recent trading update, Parent company LVMH Group noted a “remarkable performance” in its fashion and leather goods business group, notably at Louis Vuitton, Christian Dior, Celine, Fendi, Loro Piana, Loewe and Marc Jacobs, “which are gaining market share globally and reaching record levels of revenue and earnings,” said the company at the time of reporting in January.
In Asia, revenues in 2022 remained “stable” over the year, due to developments in “the health situation” in China.