Retail in Asia


Dior launches pop-up at Four Seasons Jimbaran Bay in Bali

Dior is running a pop-up store at Bali’s Four Seasons Jimbaran Bay until 12th August. It is the first enterprise of its kind ever launched on the Indonesian Island.

SEE ALSO : Dior opens store in Seoul, Korea after runway show

The Four Seasons Sundara Beach Club is hostingDior’s first pop-up store and concept café in Indonesia. The vibrant display for the new Dioriviera Collection 2022 spans over two storeys and more than 1,300 square meters. A 57-meter-long underwater piece of art runs the whole length of Sundara’s beachfront pool as part of the resort’s temporary redecoration. The installation process took place over the course of four days by scuba divers and is set to remain until mid August.

Source : Dior

The mezzanine level’s furnishings, inner wall barriers, and 16 chandeliers were all removed in order to display Dior’s own furniture, retail displays, changing rooms, and a café. The Dioriviera collection’s jungle motif is reflected in the entrance, where life-size sculptures of wild animals emerge from the surrounding foliage. For the length of the event, Dioriviera’s monochromatic toile de Jouy fabric has been used to upholster everything including the walls, ceilings, and daybeds by the pool.

SEE ALSO : Dior x Sacai collection unveiled in a series of pop-up stores

The 180-degree ocean views and private bar of the Dior Café on the mezzanine welcome customers for breakfast, lunch, and dinner. Sundara staff will also serve customers with Dior uniforms. Following the theme, a Mediterranean-inspired menu for the pop-up was also developed by the hotel.