Retail in Asia

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Diesel inks distribution deal for Thailand and Vietnam

Italian fashion brand Diesel has inked a new partnership with Jaspal Co., for the distribution of the luxury brand in Vietnam and Thailand.

SEE ALSO: Diesel debuts flagship store in Ginza

Marking the deal, Diesel opened its first Thai flagship store at Central World, a large shopping plaza and complex in Bangkok.

Located on the first floor of Central World, the store is designed under the concept of ‘Sunshine’, splashed in red and white to reinforce the brand’s identity.

The store features a full range of items from the Spring/Summer 2023 collection, including clothing lines with the ‘Super D Logo’ along with must-have items like jeans, bags, belts and shoes, all of which are enjoying high demand from customers.

“The opening of the first Diesel flagship store at Central World is part of our plan to utilize a strategic location and global destination where our business can enjoy a high traffic of Thai shoppers and international visitors from around the world who have high purchasing power and are the main target customers of the brand,” said Anand Singhsachathet, New Business Development General Manager of Jaspal Co.

“We particularly target premium fashion brands. At the end of 2022, we acquired the right to represent Diesel, a famed Italian brand with a worldwide customer base, as its official distributor in Thailand and Vietnam,” added Singhsachathet.

“This has reinforced our strength and ability to become a regional fashion and lifestyle retailer with outstanding experience and expertise in the fashion market. We want to show that we are ready to manage global brands and can ensure their success in Thai and ASEAN markets,” concluded Singhsachathet.

Meanwhile, as part of the new Jaspal deal, Diesel also landed in Vietnam, in shopping mall Takashimaya, in Ho Chi Minh City, in the fourth quarter of 2022.

The luxury goods market in Vietnam generated revenues of approximately USD 911.5 million in 2022, according to research firm, Cekindo.