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Diane von Furstenberg enters clothing rental market

Diane von Furstenberg

Diane von Furstenberg is set to enter the clothing rental subscription service market with the launch of a new retail initiative.

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Dubbed ‘DVF Link’, the U.S. designer’s debut into the rental business is comprised of a monthly subscription service that allows customers to access hundreds of the luxury brand’s fashion and apparel collections, excluding shoes and accessories. Apparel rental sizes range from XXS through XL, and 00 through 16.

In the subscription, customers can select up to four items – including women’s tops, dresses and pants — to be boxed up and delivered for a flat monthly fee of USD$159. Unlimited shipping and exchanges are included in the monthly fee, with the option to keep desired pieces at a discounted price.

DVF Link currently only serves subscribers in the United States, and its commonwealths and territories including Guam, Puerto Rico, Saipan and The Virgin Islands, with the brand working to expand its international service coverage, according to its new rental website.

“We are meticulous with our collection. We keep all of the items we offer in top shape, putting each one through a thorough cleaning and three rounds of inspection. Each package is also hand-packed, so we can be sure the clothing you choose reaches you in DVF-approved condition,” said the brand on, when talking about its new clothing rental subscription service.

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Diane von Furstenberg founded her eponymous line in 1972. Still headquartered in New York City, DVF has a global distribution network in over 100 countries and with over 875 points-of-distribution, including 116 DVF-owned and partnered stores throughout North and South America, Europe, the Middle East, and Asia Pacific.