Coty, one of the world’s largest beauty companies, has announced the launch of Max Factor in India, as it aims to expand in the country’s thriving beauty market.
Coty partnered with specialty beauty retailer House of Beauty for the Max Factor launch.
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With this launch, Max Factor’s complete range of products will be available in India for the first time, marking a significant milestone in the brand’s journey.
Leading e-commerce platforms such as Amazon, Myntra, Boddess, and Tata Cliq already offer Max Factor’s products, and the brand will soon debut in select brick-and-mortar stores through its partnership with Shoppers Stop.
Additionally, Max Factor’s availability on Nykaa, a popular beauty retailer, will further enhance its accessibility across India.
Max Factor’s entry into India brings a wide array of globally acclaimed cosmetics to Indian consumers, catering to their aspirations for top-notch beauty offerings.
“Max Factor is entering a new era of exciting growth in India,” said Kristina Strunz, managing director, Coty Southeast Asia and India.
“We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador. This launch signifies our long-term commitment to not only strengthening Max Factor’s global presence but also to providing exceptional beauty experiences to consumers worldwide,” Strunz continued.
“We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” says Sanjali Giri, chief business officer, House of Beauty.
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“Max Factor is bringing its ground breaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country. This partnership stays true to our mission of bringing the world’s best beauty brands to our consumers. Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India.”