Cos opened a new pop-up store in Hong Kong, in a bid to maintain local custom at the Swedish apparel brand, while its Queen’s Road permanent Cos store is being renovated.
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Located at number 20 Queen’s Road, Central, the 390-square-metre space is designed to promote the design creativity of Cos to shoppers with arty window displays featuring works from Hong Kong duo Jesse McLin and Julie Progin, and New Zealand designer Clark Bardsley, coinciding with Art Basel week.
Designed in neutral, minimal tones, the space stocks the latest Cos men’s and women’s collections, one week ahead of all the other Cos Hong Kong stores.
Other features include a coffee bar, run in conjunction with NOC Coffee Co and a “lounge area designed for our series of events and creative collaborations,” said Cos, which includes panel talks, among other activities.
“It is a privilege for us to engage with creative collaborators in this way and we hope our customers will enjoy the experience,” said Marie Honda, Cos Managing Director, in a statement.
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Owned by fast-fashion giant H&M, the pop-up is now open until 27 April 2018.
Cos boasts a total of six stores in Hong Kong including one in IFC Mall and both Fashion and Festival Walk.