Retail in Asia

In Trends

Cooking media brand Betty’s Kitchen opens online store

China’s leading cooking media brand, Betty’s Kitchen, through official cooperation with Taobao, China’s largest e-commerce platform, has opened its first shop – Betty Bossi Creative Kitchenware Shop. This is part of the Betty’s Kitchen transformation from traditional media to a multi-media, cross-platform cooking brand. Betty’s Kitchen is expanding the theme of "making life taste better" fully into the kitchenware store.