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Companies gear up for brisk festive sales in India

Going by the initial signs, companies in India across categories such as consumer goods, retail, automobiles and real estate could be in for happy times this festive season. Consumers have begun thronging stores in recent days as the decibel levels around offers and promotions grow.

Last weekend saw a flurry of advertisements by manufacturers and retailers in the run-up to Dussehra and Diwali. Unlike last year, when sentiment was low, the government’s reform push this year is bringing consumers back to the shop floor.

Retailers and manufacturers who spoke to Business Standard indicate the year is likely to be better than the last in terms of sales.