Retail in Asia

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Coca-Cola India launches its new Thums Up campaign

As part of its summer marketing campaign, Coca-Cola India is set to launch its digital initiative "Thums Up Thunder Wheels", which gives participants the chance to win a TVS Apache RTR 160 motorbike. The campaign will run from 17 March to 30 April and is available nationwide to users of digital media, such as mobile phones and internet.