Retail in Asia

Coca-Cola and PepsiCo unleash online and offline campaign in India

In a bid to take on its arch rival, cola major PepsiCo India is launching its new publicity campaign, which includes television commercials, digital media and new consumer engagement programmes, both online and on the ground. Likewise, Coca-Cola India will focus on digital initiatives and mass media ad campaigns to promote its cola brands in competitive markets this summer.