Retail in Asia

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The Coach driver’s exciting journey

For the first 45 years of its existence, handbags and accessories maker Coach only sold its products in the United States. But the New York-listed company, which started as a small family-owned business in 1941, has since become more aggressive in expanding its international operations.

It posted revenue of USD4.16 billion in its fiscal year ended 2 July, opened its first European flagship store in London last September, and became the first US-incorporated company to list on the Hong Kong stock exchange in December.

Chairman and chief executive Lew Frankfort expects the dual-listing strategy to help "raise awareness of the Coach brand among investors and consumers in the China market", which includes mainland China, Hong Kong, Macau and Taiwan.

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