Retail in Asia

In Trends

Chinese O2O giant sets up e-commerce school

Meituan Dianping Ecommerce School - Retail in Asia

Chinese online-to-offline (O2O) giant Meituan & Dazhongdianping has announced it will set up a college to train e-commerce personnel.

The college, named Internet Plus University (IPU), is the first of its kind in the e-commerce sector to focus on developing business models, technology and skills to promote China’s “Internet Plus” strategy.

It will integrate the company’s training departments to establish several schools to train internal staff and business partners on upgrading e-commerce, the company announced Saturday evening.

SEE ALSO: Why is e-commerce so popular in China?

Formed by the merger of group-buying platform and review service in October 2015, Meituan & Dazhongdianping offers a range of O2O services, from food delivery to movie tickets.

The company has established partnerships with about 4.32 million vendors. Including their separate pre-merger customer counts, the company boasted about 220 million active customers in the last 12 months, with about 180 million using its mobile app to order services, according to an early statement.

(Source: Xinhuanet)