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Chinese men buy more on Taobao – Retail in Asia

Retail in Asia

In Trends

Chinese men buy more on Taobao

Taobao, China’s largest online marketplace, has revealed that, among its most loyal customers, men buy twice as many items as women.

A new report from the ecommerce firm identified 12 types of customers, including the above, which it labelled "hands-chopping people", because they are ardent online shoppers but sometimes regret spending so much and say they will chop off their hands if they buy items online again.

They are a small but important group, where men were found to buy double the number of items women did. They accounted for just over 1 million of 500m registered customers and spent on average CNY160,000 (USD25,836) a year.