The Chinese government is loosening rules for investing abroad and offering educational seminars to encourage companies to develop their own brands and expand overseas, as part of a strategy to move up the value chain, just as Japanese and South Korean companies did decades ago. Yet only a few Chinese companies have broken free of making products sold under other brands or remaining confined to their home market.
Chinese companies have for years puzzled over how to break out of low-profit manufacturing for Western companies and expand into the US market, for example, with their own brands. Jack Yang, general manager of Changzhou Asian Endergonic Electronic Technology Co., thinks he has the answer.
The Chinese entrepreneur makes equipment to mount GPS navigation devices onto car dashboards. The mounts are sold by US companies under their own brands. Now, Yang is promoting his own line of dashboard mounts, with higher-end features, under his own label.
(Source: The Wall Street Journal Online)