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Chinese demand for sportswear is up as Anta Sports reports record revenue in H1 2024

Maia Active

Anta Sports Products Limited (Anta Sports) has revealed its unaudited interim results for the six months culminating on June 30, 2024. The Hong Kong-based company disclosed a significant achievement, with revenue soaring to an impressive RMB 33.74 billion.

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This marks a healthy 13.8 percent increase compared to the corresponding period last year. Anta Sports’ portfolio spans growing sportswear brands in China, including Maia Active, Anta, Fila, Descente and Kolon Sport.

Anta Sports is also the largest shareholder of another sporting goods giant, Amer Sports, which owns brands such as Salomon and Arc’teryx. As reported by Retail in Asia, Amer Sports, reported a 16 percent increase in sales to USD 994 million in the second quarter, thanks to surging growth in Greater China and its Arc’teryx brand. China is now Amer Sports’ second-largest market, with demand for sportswear in the country continuing to rise.

In the case of Anta Sports, the Anta segment climbed by 13.5 percent year-on-year to RMB 16.08 billion, cementing its position as a premier brand in China. Similarly, Fila registered a 6.8 percent uptick to RMB 13.06 billion, maintaining growth while managing inventory and discounts effectively.

The total revenue of all other brands rocketed by 41.8 percent year-on-year to RMB 4.60 billion, showcasing continued robust growth.

In terms of high-quality growth achievements, profit attributable to equity shareholders surged by 17.0 percent year-on-year to RMB 6.16 billion, with a profit margin increase to 18.3 percent.

Operational efficiency remained stellar with an operating profit margin of 25.7 percent, segmenting into Anta at 21.8 percent, Fila at 28.6 percent, and all other brands at 29.9 percent.

E-commerce revenue, too, surged by 25.1 percent year-on-year, constituting 33.8 percent of the total revenue.

Lai Shixian, executive director and co-CEO of Anta Sports, emphasised the company’s resilience amidst economic uncertainties. Results, according to Shixian, were also buoyed by positive impact from the Paris Olympic Games on industry demand.

SEE ALSO: Lanvin Group sales slammed by slowing demand globally especially in Greater China

“Although the consumer segment in the first half of the year continued to face numerous uncertainties, the overall trend in the sportswear industry remains stable and positive,” Shixian said.

“With our ability and determination to navigate economic cycles, we will advance our global exploration through a unique ‘brand + retail’ business model, steadily progressing towards becoming a ‘leading sportswear group in the world’.”