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Chinese consumers get digital

Early adopters in China are more engaged with a wide variety of digital activities than their overseas counterparts, a new study has shown.

KPMG, the business services firm, polled 9,600 "connected consumers" aged 16–65 years old in 31 markets, all of which owned several technology products like tablets, smartphones and netbooks.

It found 66 percent of the Chinese sample would let their web usage be tracked for the purposes of targeted advertising, measured against a global figure reaching 62 percent.