Retail in Asia

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China’s Alibaba eyes Brazil

Chinese B2B e-commerce group Alibaba is cooperating with Ludatrade, a Brazilian company that specializes in e-commerce solutions, marking Alibaba’s formal entry into the Brazilian market.

Timothy Leung, Alibaba’s sales director, told local media that Brazil, which plays an important role in the western hemisphere’s political and economic areas, is Alibaba’s first stop for South American market expansion. In addition, it has a large number of small-and medium-sized enterprises, which provides business opportunities to Alibaba.