Emerging markets like China, Brazil, Russia and Chile present the greatest opportunities for firms active in the ecommerce sector, according to a report from AT Kearney.
The consultancy rated the digital attractiveness, infrastructure and regulation of numerous fast-growth markets, as well as their overall retail climate. China led the resultant charts, as total sales are expected to increase from USD23 billion in 2011 to USD81b in 2016.
At present, 164 million of the country’s 513 million web users buy goods via the web, and firms ranging from 360buy and Taobao to Amazon and Walmart are attempting to gain ground.
(Source: Warc.com)