French jewellery house Chaumet has inaugurated its inaugural boutique in Thailand at Iconsiam, Siam Piwat Group’s retail destination nestled along the Chao Phraya River.
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This milestone boutique marks Chaumet’s strategic expansion within the Asia-Pacific region, following successful ventures in Kuala Lumpur and Hanoi in 2023.
Embracing the vibrant charm of Bangkok Chaumet’s boutique finds its abode within one of the city’s premier shopping complexes, promising a curated selection of exquisite jewelry pieces including its High Jewellery collection.
Charles Leung, CEO of Chaumet, said: “This opening demonstrates our desire to further expand our reach in Southeast Asia, where the commercial potential in jewellery is enormous. Thailand’s history is also synonymous with art and craftsmanship. In this respect, its DNA resonates with that of Chaumet, which makes it a logical location for our development.”
Designed akin to a sophisticated Parisian apartment, the boutique draws inspiration from the iconic Place Vendôme, home to Chaumet’s renowned hôtel particulier.
Infused with Chaumet’s distinctive aesthetic codes, the boutique exudes an ambiance of refined elegance, interweaving luminous effects and contemporary design elements throughout its meticulously crafted spaces.
The signature Chaumet blue harmonizes with the opulence of gold-adorned openwork panels featuring bespoke link motifs, while intricately handcrafted nickel silver jewellery models embellish a textured blue mural, evoking a sense of artistry and luxury.
Noteworthy handcrafted details such as windswept wheat ears with raised gilding and tiara bas-reliefs adorning the bridal section exemplify the meticulous craftsmanship that defines both Chaumet’s jewelry creations and the boutique’s ornate décor.