Retail in Asia


CHARLES & KEITH launches #BreakTheBias campaign for International Women’s Day

Charles & Keith is expanding in Hong Kong

CHARLES & KEITH is launching a new campaign #BreakTheBias to celebrate International Women’s Day, reinforcing the brand’s commitment to empower women and forge an inclusive world.

SEE ALSO: Charles & Keith expands footprint in Taiwan

This year sees the brand take a three-fold approach to support the movement.

CHARLES & KEITH has rallied some friends of the brand to shed light on breaking biases and amplifying the social movement aligned with the 2022 International Women’s Day theme. Their community of trailblazing women will show their support by striking the official #BreakTheBias pose and encourage their friends and followers to join the cause. CHARLES & KEITH will also be making donations to the charitable organisation Dress for Success and its Your Hour, Her Power® programme.

The fallout from the pandemic has caused a “She-cession”, with job and income losses affecting women more than men. The charity’s recent COVID-19 client impact survey found that 77 percent of clients are not receiving an income, 59 percent are finding it difficult to afford groceries, and 51 percent are at risk of losing their housing due to income loss.

CHARLES & KEITH also partners with career podcast Second Life on a series hosted by Who What Wear co-founder Hillary Kerr, to amplify female voices.

Lastly, CHARLES & KEITH reviewed its internal policies and introduced paid leave as standard for employees in the unfortunate event of miscarriage in 2022. Additionally, in instances of stillbirth or neonatal death, the company will extend sponsored grief counselling for employees and their spouse or partner, beyond their entitled maternity and paternity leave.

SEE ALSO: Charles & Keith appoints Krystal as first global ambassador

With these efforts around International Women’s Day, CHARLES & KEITH hopes to spark conversations, raise awareness on gender discrimination, and embrace the differences that make each woman unique.