Retail in Asia

In Markets

Chanel unveils holiday-themed mega podium at Incheon Airport with Shinsegae Duty Free

Luxury house Chanel has partnered with Shinsegae Duty Free to open a holiday-themed mega podium at Incheon International Airport Terminal 2.

The eye-catching podium called Chanel Wonderland is described as the largest in a duty free store in Asia – standing at 7 metres in height and occupying 130 square metres of space.

SEE ALSO: South Korean duty free sales in September climb 16.7 percent

With the theme ‘The magic of a special holiday with Chanel’, the podium’s design mimics the classic Chanel gift box. The retail space is dressed in the luxury brand’s signature colour palette of white and black, with vibrant gold accents.

Evoking a festive mood, a Christmas tree made of Chanel perfume sculptures and gift boxes is displayed at the storefront.

Source: Shinsegae Duty Free

The podium showcases the brand’s latest holiday offers, including limited-edition items exclusive to the Chanel Wonderland.

The animation highlights the brand’s premium gifting appeal, inviting travellers to sample an array of Chanel’s bestselling scents.

The vibrant space also allows guests to capture their holiday travel memories in a colourful photo zone background.

SEE ALSO: Louis Vuitton to open fourth pop-up restaurant in Seoul

Shinsegae Duty Free general manager of cosmetics & perfume Chung Hee Eun said: “Shinsegae Duty Free is proud to present Chanel House and this extraordinary mega beauty destination at Incheon Airport, just in time for the Christmas and year-end holiday season.

“We aim to provide both domestic and international travellers with a special and memorable moment when they visit Chanel Wonderland.”