It’s no surprise brands all over the world have been preparing for Gen Z. The cohort is projected to comprise quarter of Asia Pacific’s population by 2025, and estimated to […]…
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Top 5 trends for beauty and personal care in 2023
A deeper look at five key trends that are adding value for consumers and impacting beauty consumption.…
How luxury brands are courting the new Chinese consumer as shopping tourism resumes
Luxury brands are revamping connections between online and offline shopping channels ahead of high-spending Chinese tourists’ return to the world’s fashion hotspots, said industry executives.…
Fashion resale aggregator Dejawooo launches global search engine
Launched in 2021, dejaWOOO, the pre-owned fashion tech company, has launched a global pre-owned fashion search engine on its international website, listing more than one million luxury and designer pr…
#TikTokMadeMeBuyIt: Tapping on the rise of social commerce
Being able to purchase something off a social platform without leaving it is a burgeoning opportunity. Here, three social shoppability tactics brands can explore and employ to maximise success…
Meet four types of APAC consumers driving physical retail’s comeback
With the last of Asian markets opening up borders and lifting pandemic measures, the region is set to embrace a return to normalcy. And while economies in the US and Europe fend off a recession, analy…
Chinese government issues official mark for children’s cosmetics products
To enhance the supervision and protect the consumers, the National Medical Products Administration (NMPA) in China issued an official mark for children’s cosmetics products on 29th November 2021…
Do you know your Gen Z?
MarketingPulse – Your one-stop guide to latest marketing trends. Find out more.…
How do companies attract millennials?
An increasing number of food and beverage, fashion and electronics brands are looking to visual artists to come up with unique products to appeal to young consumers, company officials said. …
Global Fashion Group’s The Iconic debuts ‘Considered’
Global Fashion Group is introducing a new way for customers to shop by their personal sustainability values.…