Showrooming used to be a pejorative term, but retailers are now beginning to create stores specifically with this in mind, offering a full set of samples but with all orders channelled online, freeing…
Into the minds of Hong Kong’s online shoppers
Have a peek into Hong Kong shoppers’ mind to gain insights into their online shopping behaviour, including their motivation to purchase online, and their views on how brands can improve the over…
Valentine’s Day : who are the big spenders in Asia-Pacific?
People who live in Mainland China are, on average, Asia’s biggest Valentine’s Day spenders, according to the results of a MasterCard poll which tracked spending around the romantic occasio…
Record of new online consumers for Sotheby’s
International auction house Sotheby’s spent 2017 focusing on bringing new, innovative ways to its consumers so that they could bid on high-end items through digital means.…
What is the Winter’s ‘it’ item in Korea?
From Moncler to PyeongChang coat, padded jackets rule South Korea’s fashion scene.…
Top 10 brands among millennials in Hong Kong
YouGov BrandIndex announced the top 10 best perceived brands among millennials in Hong Kong. Uniqlo, TVB and Agoda achieved the highest “word of mouth scores”, outscoring ViuTV and Nike, which rank fo…
Who are the influencers driving watch sales?
Influencers play a key role in driving sales in different sectors. Instagram likes often translates into sales. Here, a selection of the most notable Instagram accounts to follow for men who are luxur…
Which apps keep millennials glued to their phones?
Which apps keep millennials glued to their phones? Your first guess, as was mine, is probably Snapchat, judging by the amount of time people spend putting their faces through those funny (and sometime…
What Millennial men want from retailers now
Millennial men are interested in spending more time being involved with how they look and what products will help them. These changes are big opportunities for brands that can hold millennial men’s in…
HK retailers fail to harness the power of data to improve customer engagement
ICLP study reveals only 9% of Hong Kong shoppers have their shopping, payment and delivery preferences remembered by retailers…