AI-powered shopping assistants, acting as brand ambassadors, improve customer experience by providing personalised recommendations, prompt responses to inquiries, and valuable guidance throughout th…
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Innovation
L’Oréal’s tech incubator head Guive Balooch on how innovation is transforming the beauty industry
The convergence of technology, lifestyle and beauty is pushing the industry forward, says Balooch…
Amazon Fashion debuts new AR shopping experience with Snap
Amazon Fashion and Snap have partnered to bring Snapchat users Virtual Try-On (VTO) experiences. With 1.4 billion people expected to use augmented reality on smartphones in 2023, the social media […
Diva, Zalora, and TheTake announce“shoppable” video initiative
Diva, the women’s entertainment destination channel brand from NBCUniversal International Networks (NBCUIN); Zalora, the Asia’s leading online fashion destination; and TheTake, the cutting edge Artifi…
EXCLUSIVE: Introducing BistroChat, Hong Kong-based restaurant booking app
An innovative restaurant booking app by chat recently penetrated the Hong Kong market. Alexandre Sonier, co-founder of the application BistroChat, defines it as being similar to “having WhatsApp, but …