Niche perfume is leading the consumption trend targeting the MZ generation – a term widely used in Korea to describe the combination of Millennials and Generation Z. Due to the pandemic, the dem…

Niche perfume is leading the consumption trend targeting the MZ generation – a term widely used in Korea to describe the combination of Millennials and Generation Z. Due to the pandemic, the dem…
Lotte Duty Free has signed two of K-pop’s biggest names to boost global marketing in line with international travel’s rapid recovery.
The Korean number one and world number two travel retailer reveale…
The Korean Leisure Industry Institute estimated the value of the local golf-wear industry at 4.5 trillion KRW (3.5 billion USD) in 2019, despite COVID-19 restrictions. As of 2021, the Korean market wa…
The Parisian luxury house said all the geographical areas posted strong growth, with strong resilience from Asia despite the sanitary context in China.…
Retail sales in South Korea increased 9.3 percent year over year in the first half of this year as a result of fewer COVID-19 restrictions and a rise in outdoor recreation.…
Nike has launched a brand-new concept store called “Nike Style” in Seoul. A second concept store is scheduled to open in Shanghai in the fall of 2022.…
According to Incheon Airport, the number of international visitors increased to nearly 3.93 million in the first half of 2022, rising 233.2 percent year over year. This is attributed to the lifted avi…
Burberry has collaborated with Ananti Cove, a hotel in Busan, South Korea, with an immersive takeover that includes decorating the resort with its TB summer emblem.…
McDonald’s Korea, a wholly owned subsidiary of the American fast-food behemoth, is looking for a new owner, joining the latest burger chain sales frenzy in the country.…
Kakao Pay shares plummeted when it was revealed that Alipay, the company’s second-largest shareholder, was planning to sell 5 million shares in a block sale. This accounted for nearly 10 percent of Al…