When it comes to purchasing luxury and premium products and services, South Koreans are almost on par with other major countries.…
HanesBrands partners with LF Corporation in South Korea
HanesBrands, a leading global marketer of everyday basic apparel under world-class brands, announced that it has added LF Corporation as a distribution partner in South Korea to expand the number of C…
How is Netflix doing in South Korea?
Netflix Inc. had an estimated 2 million paid viewers in South Korea as of the end of October, more than doubling from a year earlier, data showed.…
What do Koreans think of makeup for men?
Male makeup could be the beauty world’s next big thing and Korean men are leading that revolution as the world’s top consumers of grooming products, according to data and surveys.…
How is the coffee market doing in Korea?
Over 14,000 coffee shops open every year in Korea as the business poses as an easy post retirement income source, but they do not last long as one out of 10 fails to make a profit, a study showed.…
EXCLUSIVE INTERVIEW with Kiehl’s : ‘Kiehl’s Loves’ rounds off its successful adventure in Seoul
New York skincare brand Kiehl’s wraps up its highly successful “Kiehl’s Loves” adventure with its third and final “Kiehl’s Loves Korea” pop-up at Lotte Duty Free in Seoul, Korea, on October 18 a…
What are the strategies used in the fashion industry in Korea?
The fashion world is coming up with unique marketing strategies to sell to younger Koreans, working to profit from their sense of individuality.…
Doota Duty Free exits Korean duty free market
Doosan Group will pull out of the duty-free business due to declining sales and intensifying competition, the company said on October 29th.…
Uniqlo’s advertisement causes controversy in Korea
Japanese clothing brand Uniqlo is again embroiled in controversy in Korea for a contentious advertisement that Koreans believe tries to make a political statement about wartime forced labor and sex sl…
Starbucks Korea expands community stores
Starbucks Korea said that it will strengthen its focus of business operation in Korea by opening more “community stores” that donate a portion of sales to the community via charity programs, working w…