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Carrefour Indonesia to strengthen private label

Giant retailer Carrefour Indonesia will expand its private label products as it has seen a 5 to 10 percent growth in their demand every year.

Carrefour, fully owned by tycoon Chairul Tanjung, currently has around 2,988 stock keeping units (SKUs) of private label products in its portfolio, according to Carrefour Indonesia spokesman Satria Hamid.

At the moment, the private label makes up for 7.5 percent of the company’s product portfolio, which has reached around 40,000 SKUs from 4,000 suppliers across Indonesia. More than 60 percent of its private label products are non-food, such as clothes and wooden containers, while the rest are food.