Retail in Asia

In People

Carlsberg appoints Saatchi & Saatchi to three creative regional accounts

Saatchi & Saatchi Beijing has been appointed to handle the main summer campaigns for three of Carlsberg China’s leading local beer brands, including Dali from Yunnan, Wusu from Xinjiang and XiXia from Ningxia.

Saatchi & Saatchi will develop television campaigns designed to cement the brands’ positions in each of their respective regions.

An industry source commented that China’s beer market is becoming more competitive with strong local beer brands such as Tsingtao, Snow Beer, Yang Jing and King Star all looking to make the transition to national brands.

(Source: Media)