Canada Goose is entering the eyewear category with a global licensing partnership with Italy’s Marchon Eyewear.
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The new partnership will see Canada Goose debut both sun and optical eyewear styles, rolling out globally starting in North America beginning spring 2025. Incorporating the luxury brand’s signature design elements and performance features, all styles will be crafted using sustainable materials, including Eastman Acetate Renew, plant-based resin (made from castor-bean oil), and titanium.
“In our ongoing effort to add world class partners to our portfolio of brands, we are excited to welcome Canada Goose and bring their performance luxury brand to consumers around the world,” said Thomas Burkhardt, president, Marchon Eyewear, Inc. “Canada Goose shares our dedication to quality, craftsmanship, and design, along with their commitment to using sustainable materials, we are confident their expansion into eyewear will add to the brand’s continued success.”
The upcoming Canada Goose eyewear will be sold through select optical retailers, department stores, as well as via the luxury outerwear brand’s physical stores, and e-commerce platform.
“Our expansion into eyewear marks an exciting new chapter for our brand, emphasizing a commitment to creating a lifestyle of products and deepening our connection with consumers across all seasons,” said Dani Reiss, chairman and CEO, Canada Goose.
“As with every product we create, we will deliver exceptional quality, craftsmanship and protection from the elements – and we know that our partners at Marchon share our vision.”
In its most recent trading update, Canada Goose reported a 3 percent increase in sales to CAD 88.1 million (USD 63.50 million) for the first quarter, held up by a resilient Asian market.
Earlier this year, Canada Goose named fashion designer Haider Ackermann as its first-ever creative director.