Retail in Asia


Bulgari “Serpenti’s Fantasy” limited-time art exhibition opens in Beijing

Upon naming Chinese supermodel Liu Wen as their Global Accessories Ambassador last month, Bulgari further expands their footprints in China with another venture in the art sphere.

The Bulgari “Serpenti’s Fantasy” limited-time art exhibition is now open to the public in Beijing China World Mall. Melding the brand’s heritage with a touch of avant-garde spirit, subtly fusing Beijing, the capital of Eastern civilization, and Rome, the coordinates of Western civilization. The two cities are the inspiration behind the “Serpenti’s Fantasy” art exhibition, which opens a pioneering dialogue about the past and the future, classic and modern, interpreting the immortal heritage of the brand across time and space and the centuries of its legacy.

Source: Bvlgari Weibo

The “Serpenti’s Fantasy” limited-time art exhibition is seen as part of the brand’s endeavor to resonate with the Chinese audience. The appointment of Liu as the face of the brand’s leather goods, eyewear and accessories products last month further strengthens Bulgari’s long list of Asian celebrity endorsements. Alongside the brand’s long-term relationship with renowned Asian actress, Shu-Qi, Liu is the second Chinese name among the star-studded line up. The appointment has been positively received by netizens – the announcement post on Weibo itself received more than 850 comments and 5,000 likes.

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Visit the exhibition now and enjoy the fascinating charm of Bulgari’s classic totem, the continuous evolution of the snake and the brand’s centuries-old creativity.