Recognised across the world, the Bulgari name is one of the most iconic luxury brands ever created, known for its watches, handbags, jewellery and fragrances.
But starting this week, sharp-eyed wine consumers might notice the name in an unexpected place, a wine label, as the Bulgari family slowly enters the wine business.
Paolo Bulgari, the former chairman of the Bulgari Group, and his son Giovanni have started PoderNuovo, a winery named after the family’s estate in southern Tuscany and where the family will make its wine.
(Source: CNBC)