Retail in Asia


Bukalapak launches online grocery platform AlloFresh

Indonesia’s e-commerce platform, Bukalapak collaborates with Trans Retail Indonesia and Growtheum Capital Partners to launch AlloFresh, an online grocery platform offering over 150,000 stock-keeping units (SKUs) in 144 categories with the aim to provide three-hour and quick commerce delivery options across Indonesia.

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“AlloFresh’s presence will reinforce Bukalapak’s position as the leading all-commerce technology company, including O2O offerings, while expanding our broader range of customers in the retail ecosystem. Similar to our Mitra Bukalapak initiative, the combination of the unique model and the thriving partnership will create tremendous opportunities to cater to the growing demand in this segment.” said Willix Halim, CEO Bukalapak.

Despite the significant increase in e-commerce activity, the current online grocery market accounts for less than 2 percent of Indonesia’s total grocery retail spend.

“This is remarkably low as grocery accounts for 50 percent of all retail spend in Southeast Asia. As an incoming Independent Commissioner of AlloFresh, I’m thrilled to bring the convenience of online grocery shopping to millions of Indonesian consumers,” said Olivier Legrand, Transaction Advisory Member of Growtheum Capital Partners.

Bukalapak’s understanding of online user behavior and digital expertise are pivotal for AlloFresh to redefine the category. Integrating it with Indonesia’s largest fresh and grocery offline retailer, the collaboration will further hasten Bukalapak’s transformation from a general to a specialty platform.

“Establishing an omnichannel, offline-and-online experience for the customers is the solution. AlloFresh will be the only place to access Indonesia’s biggest range of branded and own-label products in just a few simple clicks,” said Chairul Tanjung, Chairman CT Corp.

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AlloFresh app is now available on the App Store and Google Playstore. Customers can also order their groceries from the “Click & Go” at TRANSMart stores.  To start with, the platform will deliver grocery orders from Jakarta before expanding to other cities.