Fortifying its top-tier position in luxury retail, Siam Piwat Group, the esteemed developer of global destinations in Thailand, is propelling forward with an ambitious vision to cement its standing as one of the premier Luxury Destinations worldwide.
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Luxury retail today demands a multifaceted approach to cater to diverse demographics, and Siam Piwat stands at the forefront with its ownership and operation of iconic destinations Siam Paragon and ICONSIAM commanding the lion’s share of the luxury market in the country.
‘The New World of Luxury’
Siam Paragon is undergoing a remarkable metamorphosis to herald the arrival of the ‘New World of Luxury,’ offering a spectrum of experiences that resonate with a global audience, thus establishing an unparalleled community for discerning visitors.
Elevating standards to meet the lifestyle demands of the future, Siam Paragon is introducing a groundbreaking, multifaceted concept that promises to set new benchmarks not only within Thailand but on a global scale.
Through this renovation, Siam Paragon aims to enrich its luxury offerings to an unprecedented level regionally, attracting a fresh cohort of affluent, youthful patrons who are poised to become devoted enthusiasts of this extraordinary destination.
Siam Piwat stands as the foremost trusted luxury developer in Thailand, with Siam Paragon and ICONSIAM maintaining their status as the premier choice for luxury brands.
Nestled in the Luxe Hall within Siam Paragon, over 20 esteemed luxury brands grace the space, featuring debutants like Loro Piana, unveiling their inaugural boutique in Thailand.
Noteworthy additions include the first men’s collection boutiques by Fendi and Louis Vuitton, alongside top-tier luxury watch labels such as Vacheron Constantin, Jaeger Le Coultre, IWC, Panerai, Piaget, Chopard, and Franck Muller, all exclusively available at Siam Paragon.
The Epitome of Luxury at ICONSIAM
ICONSIAM stands as a visionary mega-complex that symbolises Thailand’s prosperity, a joint endeavor by powerhouse partners including Siam Piwat, Charoen Pokphand Group, and Magnolia Quality Development Corporation.
Since its inauguration in 2018 and its 5th anniversary in 2023, ICONSIAM has evolved into a premier global destination, positioning Thailand as a top-tier tourist hub on the world stage.
Within ICONSIAM, ICONLUXE stands as the epitome of opulence, boasting 25,000 square meters dedicated to presenting the crème de la crème of luxury brands.
The ICONLUXE enclave houses elevated flagship boutiques of the world’s most prestigious fashion and lifestyle labels including Rolex at PMT The Hour Glass, Cartier, Bvlgari, Hermés, Dior, Bottega Veneta, Van Cleef & Arpels, Chaumet and more.
The ‘icons within icon’ concept at ICONLUXE showcases luxury brands within duplex maisons, each exuding its unique style and charm, with exclusive products available only at ICONSIAM.
These luxury boutiques are complemented by the presence of Blue by Alain Ducasse, a Michelin-starred fine dining establishment, emphasising its significance as a beacon of luxury shopping within a global destination like ICONSIAM.
The façade of ICONLUXE, a 323-meter-long pleated glass marvel, marries traditional Thai elements with cutting-edge technology, embodying a fusion of heritage and innovation.
By offering an unparalleled platform for luxury brands to narrate their stories through bespoke store designs, ICONSIAM sets a new standard in brand engagement. This collaboration with leading luxury brands ensures an exceptional and exclusive experience for visitors, making ICONSIAM a cornerstone of Thailand’s luxury landscape and a must-visit destination for global travelers.
Siam Piwat is collaborating with Women’s Wear Daily (WWD) to host the WWD x Siam Piwat Global Fashion Spotlight.
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This will be the first event in Southeast Asia ever to bring together thought leaders and influencers across the fashion industry and showcase the potential of Thailand’s fashion industry, with the goal of elevating the country into one of the world’s fashion hubs. This landmark gathering will offer a unique platform for Siam Piwat’s partners, suppliers and retailers to gain valuable insights, connect with industry leaders and gain inspiration.