Retail in Asia

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Boon the Shop gets a space at the Barneys New York

Boon the Shop gets a space at the Barneys New York

Boon the Shop, the first concept store of luxury fashion run by South Korea’s retail conglomerate Shinsegae Group, will debut in the global fashion city of New York in October 2017.

Barneys New York is one of the world’s best-known luxury department stores, along with Harrods in London and Le Bon Marché in Paris. It has helped many brands, including Dries Van Noten and Aesop gain worldwide fame, to enter the American retail landscape. 

SEE ALSO : Lotte and Shinsegae Compete Hard in Health & Beauty Market

The global fashion brand Giorgio Armani also cooperated with Barneys New York in the 1970s to successfully enter the North American market.

Boon the Shop will display about 200 selected items, including fur coats, cashmere clothing, and perfume on the third floor, which also houses premium brands like Givenchy, Céline, Chloé and Balmain.

Being the first luxury fashion store in South Korea, Boon the Shop has introduced many global luxury brands to Korea including Alexander Mcqueen, Marni and Stella McCartney, but it is the first time for the Boon the Shop to extend its business abroad.

Apart from that, Boon the Shop also continued to showcase differentiated content by designing products that customers want by collaborating with famous brands such as Lardini and Off-White.

In recent years, the famous concept store of luxury fashion has been recognized as an independent fashion brand as it started to produce its own products.

America’s “Opening Ceremony”, French “Colette”, and Italy’s “10 Corso Como” are representative. Shinsegae Department Store hopes that the entry of Barneys New York will boost its status as a global brand.

SEE ALSO : Shinsegae to rev up online, overseas expansion

The Korean retail giant selected fur and cashmere as the store’s main items to reflect the luxurious brand image.

Mink coat is priced at US$24,995, wool coat US$4,995 and cashmere knitwear US$1,195.

The perfume was made in collaboration with Marie Salamagne, a French perfumer at the world top-class fragrance and flavour house Firmenich.

(Source: News Joins)