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Bobbi Brown names new global general manager

The Estée Lauder Companies (ELC) announced on Friday the appointment of Lahnie Strange to the role of senior vice president, global general manager of its Bobbi Brown brand, effective February 1.

SEE ALSO: Estée Lauder sales hit by Mainland China woes

Strange will report to Sandra Main, president, global brands, La Mer and Bobbi Brown and join the company’s extended executive leadership team.

First coming to ELC in 2005, Strange joins Bobbi Brown from the company’s namesake Estée Lauder brand, where most recently she held the role of SVP/GM, Estée Lauder and Aerin Beauty, North America.

Prior to that, the branding expert held the role of SVP, global marketing and product development, Estée Lauder overseeing product and commercial innovation for makeup, including the brand’s coveted Double Wear franchise.

In the last 18 years, she has held marketing roles of increasing responsibility at Clinique both globally and in North America. In 2010, she transitioned to the global marketing team for Bobbi Brown Cosmetics, where she worked for nearly six years, eventually assuming the role of SVP, global marketing, product, consumer, digital.

“Having previously spent nearly six years in marketing leadership roles at Bobbi Brown Cosmetics, Lahnie returns to the brand where she will leverage her deep understanding of our artistry-led brand to continue driving growth across winning consumer segments, channels and markets,” said Main.

“Lahnie’s prior experience at Bobbi Brown Cosmetics, collaborative approach to business, dedication to brand-building, and deep expertise in makeup and skincare make her ideally suited to lead the brand into its next chapter of growth.”

In its most recent trading update, ELC recorded a 17 percent decline in total sales to USD 4.62 billion for the second quarter ending December 31, on the back of a steep sales decrease in its Asia region, impacted by Covid-19 restrictions in Mainland China.