Retail in Asia

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BMW to launch new 5 Series in India in 2010 to push volumes

German luxury car maker BMW on Wednesday said it will bring the latest version of its sedan 5 Series to India this year in order to drive volumes and ward off increasing competition from compatriots – Mercedes-Benz and Audi. "The refreshed 5 Series will be launched globally later this month and we intend to launch it in India in 2010. The price has yet to be decided for the India market," says BMW global director (Marketing and Planning) Markus Schram.