Swatch Group-owned luxury watch house Blancpain has partnered with China Duty Free Group (CDFG) to open a standalone boutique at the Sanya International Duty Free Shopping Complex in Haitang Bay. The boutique marks the brand’s first opening in the travel retail hotspot of Hainan.
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Blancpain’s signature ‘Tourbillon’ dial is a key motif of the store, which highlights the house’s 287-year watchmaking heritage. Meanwhile, burgundy stone and resin design details take inspiration from Blancpain’s modern timepieces, while a striking metal chandelier hangs at the centre of the space.
To celebrate the opening, Blancpain is showcasing the rarest timepieces across its portfolio. These include the Villeret Classic Collection, the Fifth Fathoms range and the Ladybird Women’s line.
The opening marks a key milestone for Blancpain as it continues to expand its footprint in China. According to the brand owner, the opening underlines its commitment to Hainan’s offshore duty free market and deepens its partnership with the region’s top player, CDFG.
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Following the opening of the boutique, CDFG and parent company Swatch Group will launch future projects and drive awareness for Swatch Group’s global brands in Hainan.
(Source: The Moodie Davitt Report)