Retail in Asia


Beauty brand 3INA launches in Hong Kong

3INA-mario-testino-makeup cosmetics brand - Retail in Asia

Beauty brand 3INA, following its success in the  Chinese platform Xiaohongshu, launches in Hong Kong tomorrow.

SEE ALSO : EXCLUSIVE : 3INA makeup continues its expansion with new stores in South East Asia

Since the 3INA customer is the Millennial, the digital platforms have been a large part of the brand’s marketing and selling strategy. Social media and influencers have been key to its success.

3ina shop - Retail in AsiaLaunched in 2016 by Eve and Pablo Rivera, the very first 3ina makeup store was opened in London in February last year. Offering professional grade European-made cosmetics at an accessible price tag, 450 products across six categories, and trend-savvy products launching every four weeks, the British beauty brand was an instant hit.

Hong Kong people will enjoy 3INA colorful mood at its first flagship store in T.O.P This is Our Place in Mong Kok with an assortment of over 700 products.

SEE ALSO : VIDEO: Mark Eve, co-founder of beauty brand 3ina, talks about its expansion to Asia

3INA already has 27 stores in over nine countries around the world, including Australia, Belarus, Greece, Italy, India, Malta, Spain, South Africa, UK, and now Singapore.