Retail in Asia


Bang & Olufsen debuts new experimental store at K11 Musea

Bang & Olufsen unveils its latest store in Hong Kong’s K11 MUSEA. Joined by singer-songwriter, Jay Fung, the event themed “A new vision for sound” additionally announces the brand’s newest soundbar for home cinema aficionados, the Beosound Theatre.

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Founded in 1925, Bang & Olufsen’s expands its initiative to connect with the young and rising generation through a bolder and more expressive look. The new store features dynamic colors such as yellow with the façade renewed with Danish beach inspired slate stone finishes. The storefront has a series of floating displays of the Beoplay A9 speakers.

By the store’s intentional segmentation, guests are encouraged to try the audio-visual experience of the various product lines. Each interaction is divided into a space to hear, see and feel each product. An independent audio room also encapsulates the cinematic experience by Bang & Olufsen.

Source: Bang & Olufsen
Source: Bang & Olufsen

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“In this digital age, we are bombarded with noise at every turn and the technology that promises to bring people closer together has instead left us disconnected. In response to this, our new experiential store provides us with a platform to flaunt a revigorated Bang & Olufsen to our Hong Kong audience, but it especially lets us present an artisanal experience in our store where sound is meant to be seen, felt and heard,” said Arnaud De Schuytter, President of Bang & Olufsen Asia Pacific.