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Bandai unveils 10 minutes campaign – Retail in Asia

Retail in Asia

In Sectors

Bandai unveils 10 minutes campaign

This Easter, Bandai is encouraging dads to spend at least 10 quality minutes a day with their children and asking dads to submit their own top tips onto its Facebook page.

New research from the firm shows half of dads believe father and son bonding is becoming a thing of the past.

Fifty tree percent of fathers agree that face-to-face time between fathers and sons is at an all time low.