In a bold foray into the realm of beauty, fashion house Balmain has introduced its inaugural beauty venture with the launch of Les Éternels de Balmain, a collection of eight all-gender eaux de parfum.
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This momentous step marks a pivotal evolution for the brand, as Balmain creative director Olivier Rousteing weaves Balmain’s couture history with a contemporary vision.
Drawing inspiration from the storied legacy of Pierre Balmain’s Parisian heritage and infusing it with Rousteing’s avant-garde influence on fashion, the fragrance collection symbolises a harmonious fusion of tradition and modernity.
“Balmain Beauty is forging a new, avant-garde space in luxury beauty that celebrates the legacy and inclusive spirit of the iconic house of Balmain,” said Guillaume Jesel, the president and CEO of Tom Ford and Luxury Business Development at the Estée Lauder Companies.
With the fragrance launch, Rousteing not only introduces a groundbreaking olfactory experience but also sets the stage for a broader exploration of beauty within the Balmain universe.
The fragrance collection hints at the brand’s strategic expansion into diverse beauty categories on a global scale.
“Just like Olivier Rousteing’s most impressive runways, Balmain’s ambitious plans for future luxury growth build directly upon a skilled melding together of the richness of our singular heritage with a distinctively modern outlook,” said Matteo Sgarbossa, CEO, Balmain.
“Our agreement with The Estée Lauder Companies for Balmain Beauty is an obvious embodiment of that strategy. With this partnership, the house begins a new chapter, making very clear to all our commitment to maximising cross-category possibilities as we move forward, driven by the passion of our ‘Balmain Army’ and determined to fully realize this house’s potential to become a true leader in the luxury world.”
At the helm of Balmain Beauty, Rousteing assumes a multifaceted role as the chief architect, meticulously overseeing every facet of the creation process, from conceptualization to scent development, packaging design, and campaign visuals.
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Jesel, who oversees Balmain Beauty, continued: “Olivier Rousteing is one of the most accomplished designers of his generation, inventing revolutionary concepts at the confluence of past, present, and future. It has been an extraordinary journey bringing his vision for Balmain Beauty to life.”