Auto companies in the country like Maruti, General Motors, Volkswagen, Honda, Mahindra and Bajaj have increased their online spends significantly.
The reason is not hard to fathom. Going by a recent report by J D Power and Associates, over a third of prospective vehicle customers in India are opting for the internet to search for information on vehicles. The figure has risen from 21 per cent in 2007 to 34 per cent in 2009.
(Source: Business Standard)