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Australia’s Ultra Violette inks AUD 15 million investment for international expansion

Australia’s Ultra Violette has secured a AUD 15 million (USD 9.85 million) investment from U.S. equity fund Aria Growth Partners, marking the sun care brand’s premier capital injection from outside investors.

SEE ALSO: Shiseido launches beauty venture fund, invests in U.S. brand Phyla and Australia’s Patricks

The capital will aid Ultra Violette’s plans for product innovation and global expansion, specifically North America, starting with Canada through Sephora in March 2024. It then plans to launch in the U.S. the following year.

Ava Chandler-Matthews and Rebecca Jefferd, the brand’s founders, will remain majority owners and will continue to helm the business.

Launched in 2019 in Melbourne, Ultraviolette is currently stocked in Sephora across Australia, New Zealand, Hong Kong and Southeast Asia, as well as in Space NK, Liberty and Harrods in the UK, and Net-A-Porter globally.

Aria Growth Partners has previously invested in skincare brands The Inkey List and Hero Cosmetics.

The partnership is the latest in a series of Australian beauty brand investments from international heavyweights.

In December, men’s hair care line Patrick’s received strategic investment from Japanese conglomerate Shiseido Brands, following July’s sale of Bondi Sands to Japan-based Kao Corporation.