Retail in Asia

In Trends

Australia’s top online-shopping site launching in NZ has announced it will launch a new website dedicated to New Zealand shoppers on 1 February 2010.

CatchOfTheDay (COTD) is regularly Australia’s most visited online-shopping site and has built a contingent of over 360,000 followers in the country to date.

With the new site launch, "We plan to emulate this success story in NZ," says COTD Operations Manager Mr Gabby Leibovich.

COTD lists just one product for sale per 24 hours. The product is always at a bargain price and is available for purchase for 24 hours, unless sold out. Shoppers are given no advance notice about products coming up for sale.

Items have ranged from homewares and appliances, to clothing, gadgets, cosmetics and camping gear. Leibovich says that COTD sells thousands of items per day and he attributes the growing popularity of the site to its incomparable deals and the power of word-of-mouth.

The team behind the website has had previous success with infomercial TV sales in Australia as well as retail experience in the electronics industry. "The COTD crew of 35 have been working in the retail and online industries for decades and we are well connected as a result. We are consistently able to source close-out or clearance lines from a range of suppliers," Leibovich explains.

He adds, "We are extremely excited about our move to NZ. We believe that our deals will be even more successful in NZ because of our strong buying power and great range of brands, some of which are not always available to NZ residents."