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Australian consumers lapping up USD1 a litre milk – Retail in Asia

Retail in Asia

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Australian consumers lapping up USD1 a litre milk

Australia’s big supermarkets, Coles and Woolworths, may have copped a public flogging over their USD1 a litre milk but data shows that consumers are showing approval where it counts – in their shopping baskets. At the peak of the price wars in 2011, more than 72 percent of the milk sold in Coles supermarkets was its USD1 a litre private label offering, which gives an indication of the significant gains it has made since it triggered the price war.